July 23, 2015
11:30AM - 1:00PM
The Future of Retail
E-Commerce & Omni-Channel Retailing
Citrus Club, 255 S. Orange Avenue, Downtown Orlando
Thursday, July 23rd
11:30AM-12:00PM Registration & Networking | 12:00-1:00PM Program & Lunch
The Citrus Club, 255 S. Orange Avenue, 18th Floor
Join us for a discussion about the future of retail with a focus on e-commerce and omni-channel retailing, and their practical implications in retail real estate.
What is Omni-Channel retailing?
- Omni-Channel Retailing is the creation of a seamless shopping experience that is centered on the consumer, enabling them to interact with a retailer on any device for any transaction through any channel (brick & mortar, e-commerce, mobile app, social media, etc.)
- For example, someone could use it in a sentence like this: “We leveraged an omni-channel retailing strategy by pushing our ‘Buy Online, Pick Up In Store’ campaign on our social media platform and saw a 25% increase in sales for this quarter.”
- Customers are demanding the ability to have more information available to them, especially via social media and on their mobile devices. This enables them to shop on the go, and they are getting more comfortable with making purchases in different places, such as in stores or on mobile apps.
- Customers who use more than one channel to buy things (omni-channel shoppers) are shown to spend significantly more over their lifetimes than those who only use one channel (like only shopping in stores, or only shopping online).
- A practical example of this in real life is Office Depot: Office Depot uses local inventory ads (LIA) from Google Shopping. As customers search for office products on their phones, Office Depot products appear in Google Shopping ads that reflect actual local store inventory and where the nearest store is located.
Our Panel:
Gabriel Cabrera
Senior Omni-Channel Strategist, e-Commerce, Mobile | Avon Products
Hyunjoo Oh, Ph. D
Research Director | David F. Miller Center for Retailing Education & Research, Warrington College of Business Administration, University of Florida
Jennifer Jackson
Research Coordinator | Crossman & Company
Moderator:
Rick Baldocchi, P.E. Vice President | AVCON, Inc.
ONLINE REGISTRATION IS CLOSED. PLEASE CALL 407-227-7461 TO SEE IF THERE ARE SEATS AVAILABLE.
Program Sponsors:
Who's Attending?
ChristieAlexander, NAI Realvest
Matt Alexander, Experience Orlando
Dustin Bowersett, Colliers International
Craig Caswell, Common Sense Office Furniture
Mark Chmielarski, Greenspoon Marder Law
Sydnie Cobb, Crossman & Company
Terry Delahunty, Law Offices of Terence J. Delahunty, Jr. Esq.
Michelle Deschamps, Oviedo Mall
Margaret Donaldson, Neiman Marcus
Todd Davis, Colliers International
BrookeEdge, DCT Industrial
Ashlee Figg, KAST Construction
Anjali Fluker, Orlando Business Journal
Gabriele Gannaway, Neiman Marcus
Billy Giovanetti, Cite Partners
Brian Glassman, Mulligan Constructors
Paul Graham, J. Raymond Construction
Justin Greider, JLL
Trevor Hall, Colliers International
Genny Hall, Colliers International
Jim Hamil, Terracon Consultants, Inc.
Keith Harwell, Cuhaci & Peterson
Matt Hoopfer, The Villages
Geno Jarquin, The Villages
Nick Jones, Colliers International
ChristinJones, Colliers International
Matthew Jurenko, Iberia Bank
John Kelly, DRMP, Inc.
Claire Kelly, Colliers International
Ray Kilmer, Commercial Roofing Consultants
Kameron Knowlton, BMO Harris Bank
Todd Kobrin, Shutts & Bowen
Joe Kolb, VHB
David Lenox, Greenspoon Marder Law
GeorgeLivingston, NAI Realvest
Kevin Logue, The Loop
Gail Lyon, DynaFire
Tyler McCurdy, Fly High Media LLC
Wilson McDowell, Cite Partners
Deborah Mickler, Colliers International
Donna More, Attorneys' Title Fund Services, LLC
Lee Morris, Colliers International
Kane Morris-Webster, Colliers International
Georgiana Moser, Wells Fargo
Joe Neal, VHB
Brian Olivi, Oviedo Mall
Eric Penaranda,DCT Industrial
David Perez, Cushman & Wakefield
Antonino Poma, Colliers International
Jeff Robbins, Consolidated Tomoka Land Co
Jorge Rodriguez, Colliers International
Nadia Seerattan, Suntrust
Larry Smith, DRMP, Inc.
Karen Talley, Growth Spotter/Orlando Sentinel
Betsy VanderLey, DRMP, Inc.
RJ Walker, Hawkins Construction
Todd Watson, DCT Industrial
Robin Word, Averett Warmus Durkee
John Worrell, Cite Partners
Questions? Call 407-227-4761 or email admin@naiopcfl.org.