on Monday 07/02/2018 at 02:46PM wrote:
Good Afternoon Jenny, Very Very few people are still in the yellow pages. Do you keep track on where people are coming from? We have had 1 person in the last 8 years come from YP's. I would guess yours might be about the same. I would suggest you sink that money into online advertising like PPC or google adword. We have also had success with flyers.
on Tuesday 07/03/2018 at 09:22AM wrote:
Thank you Kevin; you are always so helpful!
We do track where our traffic is coming from, and in the past year, we've only had one person tell us that they found us through the Yellow Pages. When I explained that to our YP rep, she's offered a free tracking # with our ad to prove that more people are coming from the YP than are telling us.
We were curious if the industry was leaning more towards other methods of online advertising.
Thanks again! :-)
on Thursday 07/05/2018 at 12:31PM wrote:
Hello Jenny! I agree with Kevin. We manage over 115 stores and 70 brands. Some of them are in large cities and some in "very" rural locations. We do not have one yellow page ad for any of our stores. Our advertising dollars are spent to improve online presence (PPC, google ads, social media, etc.) Believe it or not, FaceBook ads are one of our best ROI methods!
on Thursday 07/05/2018 at 04:09PM wrote:
Hi we used to but we don't anymore. Most people either see us of google us!
on Sunday 07/08/2018 at 04:14PM wrote:
For those of you doing PPC, could you please give me more info on that? Thanks so much!
on Friday 07/13/2018 at 08:55AM wrote:
Hi Jenny, Pay-Per-Click advertising can be an effective way to reach your local target audience. You only pay for those that click on your ads and the facility can set the budget. Typically the ad clicks forward to your website or some type of landing page. PPC ads can be setup through Google, Facebook and Bing.
We have a PPC Expert on our team that composes a Campaign plan customized to your facility. Includes keyword research and location targeting research & trends. Examples provided include keywords to be used in the campaigns, ad groups, targeting settings, extensions, and most importantly, budgets. I'm happy to get you in touch with our team if you're interested, let me know. Hope this helps!
on Monday 07/16/2018 at 03:59PM wrote:
Digital advertising can be quite costly if done incorrectly. If you do not have a digital marketing expert within your company, you will want to engage a local marketing agency that provides this service. They can boost your business/brand using both organic (free) and paid advertising. You can provide them with a budget, and they will develop a plan to maximize your advertising dollars. Hope this helps!