September 19, 2024
1:00PM - 2:00PM

Third Thursday - Seek To Resonate, Not Just to Be Seen: Social Media + Video in 2024

On the third Thursday of each month, the NJBA presents webinars on various subjects in cooperation with the Michigan Association of Broadcasters


"Seek To Resonate, Not Just to Be Seen: Social Media + Video in 2024"

with Lori Lewis, Lori Lewis Media

Long-form video viewing is on the rise. And short-form video fatigue is bubbling under. But it doesn’t mean stop with short form. It means it’s time to get ahead of it and develop an intentional (long-form) and discovery (short-form) viewing strategy. Join Lori Lewis Media for a workshop on how to master the balance needed with both content forms. This is an opportunity to learn how longer video content builds on brand remembrance as well as leveraging shorter video content to increase awareness and growth by getting discovered in feeds.


Email Debbie for the registration code


About the Speaker


Lori Lewis' radio career spans 25 years, starting out as an on-air talent , and then to a decorated Program Director in Baltimore.

In a move to help the Radio industry grow digitally and socially, Lori left day to day programming in 2008 and created the new position - VP of Social Strategies & Digital Audience Growth - for Duke Wright's Midwest Communications.

In 2011, research and consultancy firm, Jacobs Media, tapped Lori to help their clients' digital and social needs.

In 2015, Lew Dickey recruited Lori and Lori, again, forged a new position for the industry as Vice President, Social Media, for Cumulus Media and Westwood One.

In 2018, Lori left Cumulus to rejoin Lew Dickey for another newly created position, Vice President, Social Media for Modern Luxury.

And in Nov. 2019, Lori Lewis launched "Lori Lewis Media," a social media management, marketing and monetization firm - advising brands how to create real impact in the social space.

Lori adds, "Many mistake social for volume, when in fact it's about differentiating."

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