Attendees will receive a tabbed binder designed to provide dealers the tools necessary to track and maintain correspondence and records that provide the dealer a defense against their manufacturer.
It is no secret…whether you are an automobile, heavy duty truck, or motorcycle dealer you are feeling some kind of pressure from your manufacturer. Sell more vehicles, improve your facilities, increase your CSI, participate in programs, the demands are never ending. You’re not alone, unlike the past, where it seemed like there was always that one manufacturer who was really putting pressure on their dealer body at any one time, now it seems as if they all are.
The increasingly competitive environment in the retail motor vehicle industry has caused manufacturers to place heightened, and often unreasonable, expectations on Dealerships. Dealers who in the past have never had “performance issues” with their manufacturers are now being informed they “need to do better’. Such expectations, whether or not tied to a rational basis, are scrutinized by manufacturers ever more closely, as each manufacturer attempts to capture market share from their competitors. Manufacturers demand increasingly lofty results from their dealer network and, as a result, the threat of a manufacturer terminating a Dealership for poor performance is very real. What are you proactively doing to protect your interests?
One of the most important aspects of a Dealership’s operation is the Dealership’s responsibility to comply with manufacturer requirements, and principally, the Dealer Sales and Service Agreement. In order to comply with the multitude of obligations placed upon a Dealership, it is critical that a Dealer Principal understand the operational and performance requirements established for Dealerships by an automobile, heavy duty truck or motorcycle manufacturer. Failing to comply with manufacturer requirements can lead to fatal results – termination of a franchise and the accompanying total loss of any accumulated franchise value.
The OADA Dealership Franchise Compliance Manual© is an interactive resource, offered in conjunction with a series of statewide seminars conducted by OADA and Stockamp & Brown, designed to help Dealer Principals focus on the requirements placed upon the Dealership by the manufacturer. The manner in which a manufacturer measures a Dealership’s performance is rarely clear. In addition, many performance metrics utilized by manufacturers are subjective, failing to provide for any input from a Dealership. If the manner of measurement is not well understood by the Dealer Principal, it becomes increasingly difficult to manage such performance. All too often, when a Dealer Principal does not understand the measurement metrics, the metrics are ignored.
This seminar and the OADA Dealership Franchise Compliance Manual© are designed to provide dealers the tools necessary to track and maintain correspondence and records that provide the dealer a defense against their manufacturer. Attendees will receive a tabbed binder with everything necessary to organize and maintain these vital records.
Some of the subjects that we will address include:
This seminar and the OADA Dealership Franchise Compliance Manual© is designed for the Dealer Principal. While individual managers may be relied upon to manage Dealership sales, service, and parts departments, and while General Managers, CFOs, and other dealership personnel may assume Dealership oversight responsibilities, the Dealer Principal’s economic and intellectual investment is at stake each day. If a termination letter is delivered by a manufacturer, it will be addressed by name to the Dealer Principal. It is critical that Dealer Principals are involved in the process of implementing the OADA Dealership Franchise Compliance Manual©. Hopefully no Dealership is ever faced with the threat of a manufacturer termination. However, being armed with the knowledge of how your Dealership is measured is one method of avoiding such an occurrence.
The cost for the program is $249, and is only available for OADA member dealers. This fee entitles each dealership for up to two individuals to attend (dealer principal plus one). Also, if you are a member of a local dealer’s association, check with DeAnna at OADA to see if your association is offering a special rate. We hope to see you at a location near you!
Seminar Dates
Wednesday, September 19
Columbus
Crowne Plaza Dublin
600 Metro Place North
Dublin
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