The Federal Trade Commission issued a press release today, March 14, 2012, concerning enforcement action it has taken to address advertising practices at five car dealerships around the country. The press release explaining the action is available at: http://ftc.gov/opa/2012/03/autoloans.shtm
Dealers should review their ads for statements like "We'll Pay Off Your Loan No Matter How Much You Owe" in light of the FTC's action. As always, ads should be evaluated to determine whether a reasonable consumer would understand the offer. Any limitations or exclusions to an offer must be clear, conspicuous and in close proximity to the offer itself.