01/27/2026

Adam Bird

Crisis Clicks vs. Consideration Searches: Two Digital Playbooks for Senior Living

Speaker: Adam Bird

Title: Crisis Clicks vs. Consideration Searches: Two Digital Playbooks for Senior Living

Bio: Adam Bird is a marketing strategist who helps businesses navigate complex buyer decisions, particularly in industries where families are making high-stakes choices on behalf of loved ones. His expertise lies in understanding the psychology behind purchases where emotions run high and consideration cycles run long.

Adam bridges the gap between business strategy and human behavior, translating audience research into messaging frameworks that move people to act. He has guest lectured at universities and speaks nationally at trade associations and large expos across industries. Adam is a partner at Deksia, a marketing firm based in Michigan serving clients nationwide.

He received a double bachelor's degree from Grand Valley State University in 2003.