Research company Strategy Analytics reported a 101,000-subscriber rise in U.S. pay-TV customers for 2014, bringing the total to 96.1 million cable, satellite and IPTV homes in the U.S. Still, while the fundamental indicators might not have shifted yet, the industry is wisely dipping its toes into the over-the-top world with the sudden emergence of new services like Dish Network's Sling TV and Sony's PlayStation Vue.
The U.S. pay-TV industry is wisely learning how to monetize OTT services beforethey must be relied upon as core revenue-producing products.