Spectrum TV has launched an upgrade for customers in the Columbus area that will convert its system to an all-digital network.
The upgrade to digital will continue through July, with different areas of Columbus upgrading each week.
"By going all-digital in Columbus and removing analog signals, we free up capacity in our network for faster internet speeds, more HD and On Demand options and pave a path for future innovation," said Tom Rutledge, chairman and CEO of Spectrum owner Charter Communications, in a statement.
Once the upgrade occurs, customers will no longer be able to plug their cable directly into their televisions but will need digital converter boxes. Spectrum will notify customers of their specific upgrade date and the need to have a digital box for each of their televisions.
One of the key elements of the digital upgrade is that it means faster internet speeds, an important feature as Spectrum tries to answer the challenge of competitors wooing dissatisfied subscribers who have "cut the cord," said telecommunications analyst Jeff Kagan.
Cord-cutters still need internet access if they want to watch more than local over-the-air stations.
"Going forward, the internet is how companies will bring television to customers," Kagan said. "Charter is following Comcast, AT&T and Verizon in making this upgrade. It's taken (Spectrum) a lot longer than it should have. I've expected them to do this for the last two years — but they're heading in the right direction."
Spectrum is offering digital boxes for free for up to five years, depending on the customer's programming package and other factors. After the introductory period ends, Spectrum will charge $5.99 per month per box for regular customers and $11.75 per month for old Time Warner Cable customers who have opted not to switch over to Spectrum packaging.
The two-way, interactive digital box also allows customers to order thousands of on-demand movies.
Some networks will move to different channel numbers. Updated channel guides were mailed to customers and the information can also be found online at spectrum.com.
In other parts of Ohio, when the digital upgrade occurred there has been confusion, frustration and even some outrage, according to new reports. To prevent such issues, Spectrum is notifying customers about upgrade dates via direct mail, bill messages, phone calls and messages that will appear on their televisions.
Customers can have digital receivers shipped to their homes by going to spectrum.com/DigitalNow or calling 1-844-278-3408.
Customers can also pick up equipment at Spectrum store locations in Columbus including: 3770 East Livingston Road, Columbus; 1015 Olentangy River Road, Columbus; and 4182 Buckeye Parkway, Grove City.