Bill A. Johnston is President of Post and Boost, Inc., a leading social media advertising agency serving funeral homes nationwide. An Amazon Best-Selling Author of The Consumer’s Journey to Purchasing Funeral Services, Bill is recognized as a Facebook expert and Meta Business Partner.
A 1977 graduate of the S.I. Newhouse School of Public Communications at Syracuse University, Bill spent 25 years managing radio stations before founding iconnectv.com in 2000, where he produced national commercials and interactive platforms for major cable companies.
Since 2016, he has led the development of a proprietary software platform for custom Facebook advertising, helping funeral professionals connect authentically with their communities. He also created a new Preplanning Leads service utilizing advanced Meta tools. A respected speaker and educator, Bill has presented nationwide—including at the 2024 NFDA Convention in New Orleans, where his session earned a 96.0 overall rating. He is certified by the Academy of Professional Funeral Service Practice.
Learning Lab: Building Trust Before They Walk Through the Door