As you may be aware, the Wall Street Journal published an article on February 5, “How the Funeral Industry Got the FTC to Hide Bad Actors.” The exceptionally disappointing article offers a one-sided look at the history of the Federal Trade Commission’s (FTC) Funeral Rule Offenders Program (FROP). Despite NFDA working with the reporter over the course of the last month to provide copious amounts of information about the history and effectiveness of FROP, the article ignored key facts and presented a biased picture of the funeral service profession and NFDA. Further, the article relied on inaccurate tropes that have been used to disparage funeral directors for decades.
We know that this article, while highly visible, does not reflect the people who care for grieving families and the dead, not just according to the law, but with a high degree of ethics, compassion, and professionalism.
NFDA has submitted a letter to the editor of the Wall Street Journal pointing out the missed opportunity to present a full and accurate picture of the profession, compliance with the Funeral Rule and the FROP program....Read more from NFDA HERE.
NFDA is encouraging you in rebutting this article by submitting your own letter to the editor. Learn more at by clicking HERE.