01/30/2025

The Best Marketing Tactic Everyone Knows and No One Uses

In an age where service industries increasingly prioritize digital convenience over personal connection, true innovation often means returning to our roots. This engaging presentation shows how forward-thinking funeral homes are using community engagement to build deeper trust, foster real relationships, and strengthen their brand. While online strategies are important, the boldest firms are also shaking hands, hosting events, and becoming neighborhood fixtures. Learn why in-person outreach can deliver up to 20x the impact of digital ads—and how reconnecting offline is one of the most powerful marketing strategies available today.

Key Takeaways:

• Gain insight into the factors that are influencing families to seek alternatives to traditional funeral service providers.
• Identify actionable steps for funeral home owners and staff to engage families at key moments in their decision-making journey.
• Learn best practices for integrating digital tools and emerging technologies, including artificial intelligence, with hands-on community engagement.

Michael Anderson
President
@needMarketing

Collaboration in Action—Meet Every Speaker!