Ohio welcomed nearly 245 million visits in 2025, generating almost $58 billion in economic impact. Behind those numbers are hotel teams helping people gather, conduct business, and discover communities across our state. Their expertise deserves a place in Ohio’s tourism story. For meeting planners, corporate travel buyers, and group organizers, choosing a hotel means putting trust in the people delivering the experience. A property’s photos and amenities tell part of that story. Hearing how its leaders approach a challenge can add something valuable.

 

Business audiences appreciate that substance. In Edelman and LinkedIn’s 2024 study, 73% of B2B decision-makers considered thought leadership a more trustworthy way to evaluate a company’s capabilities than conventional marketing materials. While the research spans industries, it offers a useful takeaway for hospitality: share knowledge that helps prospective clients make better decisions. What has your team learned about making group arrivals smoother? Reducing food waste at meetings? Working with local businesses to give attendees a reason to stay another day? A candid conversation built around a practical example can help buyers understand your approach while introducing them to more of what your destination offers.

 

Start with one question your sales team hears repeatedly, and invite the colleague closest to the work to answer it. Whether shared in a short video, an article, or a client email, that insight gives your audience something useful. At Greenluxe , I’m exploring an Ohio hotel conversation series focused on these practical insights and the people behind them. I’d welcome OHLA members’ perspectives on the topics that would be most useful to their clients. Get in touch if you would like to be featured by emailing Amy@greenluxeinc.com