We are excited for the launch of the new series of Travel Marketing Webinars designed to bring you the latest tools, tactics, and resources from the comfort of your home starting this month. Tap into a variety of key topics including tourism content marketing, media relations and PR, print and digital advertising, and more. After attending these webinars, you will walk away with time-relevant content and information, new research, and advice on how to tackle the new customer journey. We send extra thanks to our generous webinar sponsors Midwest Living and LocaliQ!
Keep scrolling to learn more about the topics and presenters.
August 19, 10 a.m. EST | 5 Tips for Bringing Postcrisis Group Travel to You | Dave Bodle, Premier Travel Media
Summary:
The webinar begins with a brief overview of the group tour segment from the operator perspective. The presenter will share how individual tour operators are planning for post crisis recovery. Next, we'll take a look at five specific things you can do with a limited, or frozen budget. And how you can implement them now to assure you get your slice of the group tour pie. The presentation will be culmination of a dozen tour operators' interviews regarding their insight into the group travel market.
Learning Objectives:
1. Attendees will learn how changes in the group market might benefit them.
2. Attendees will learn five ways to turn a group tour lead into a sale.
About Dave:
Dave brings more than 25-years experience in group travel. He is the former owner & publisher of “The Carolina Explorer” and “The Virginia Explorer” magazines for tour & travel professionals. His small tour and receptive service, David's Tour Connections is headquartered in Myrtle Beach, SC. With PTM since 2010, he has been a regular destination feature contributor and marketing column author. Bodle is a speaker and seminar facilitator. His programs “The Bus Stops Here” and “Packaged, Wrapped and Ready to Go” have been presented to both large and small destination marketing organizations and their partners. For the past four years Bodle has been a regular speaker at ABA Marketplace.
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