07/12/2024
07/12/2024: Ohio's Travel Industry and Current Travel Research
OVER HALF OF AMERICAN TRAVELERS HAVE A TRIP PLANNED THE NEXT TWO MONTHS. TRAVELERS ARE EXPECTED TO SPEND MORE ON TRAVEL IN THE NEXT YEAR. ROAD TRIPS ARE THE MOST POPULAR MODE OF TRANSPORTATION.
Key findings from Future Partners, fielded June 2024:
- Over half (50.7%) of American travelers have a trip planned in July or August.
- Gen X (54.5%) and Baby Boomers (53.8%) are more likely to travel in July/August than Millennials (46.9%) and Gen Z (35.9%).
- Parents with school-aged children are more likely to travel (54.1%).
- 8% of travelers expect to travel more in the next 12 months.
- 2% of travelers expect to spend more on travel in the next year.
- 3% of travelers say leisure travel will be a high budget priority in the next 3 months (down from previous month).
- Taking a road trip is the most popular mode of transportation (72.1%).
- 12.4% of travelers have hybrid vehicles, 5% have electric vehicles.
- 70.5% of EV owners would be comfortable on a 300+ mile road trip.