Group Advertising Director

The Delphos Herald, Inc.

Group Advertising Sales Director Job Description: The Advertising Sales Director will obtain revenue by planning, implementing, and evaluating advertising sales strategies and programs covering the Delphos, Paulding, Van Wert and Ottawa (including the Ada Herald) region in Northwest Ohio. The websites representing these publications are: The Delphos Herald: www.delphosherald.com The Paulding Progress is: www.progressnewspaper.org The Van Wert Times Bulletin is: www.timesbulletin.com The Putnam County Sentinel: www.putnamsentinel.com The Ada Herald: www.adaherald.com The Advertising Sales Director will oversee the advertising sales representatives for these five publications. The Advertising Sales Director will be expected to oversee all of the print and digital product offerings for these publications and will also be expected to take on his/her own book of key accounts. The Advertising Sales Director will also need to prospect for new business. This position reports directly to DHI Media’s Chief Operating Officer.

Duties:

Accomplishes advertising sales strategies by communicating and enforcing values, policies, and procedures; implementing recruitment, selection, orientation, training, coaching, counseling, disciplinary, and communication programs; planning, monitoring, appraising, and reviewing job contributions.
Supports all print and online digital product sales initiatives and generates new ideas to build sales and marketing opportunities.
Oversees and analyzes current sales staff and the accounts/territories that they currently cover.
Creates compensation plans that motivate the salespeople – particularly for revenue generated from new business.
Has the ability to travel daily between the offices in order to go on “four-legged” sales calls and build relationships with the staff.
Works with staff to coordinate advertising schedules/deadlines.
Creates and implements advertising sales budgets by anticipating requirements, trends, and variances; developing action plans; measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.
Focuses on building business relationships in the communities within the region – particularly with the people who make advertising decisions in the major institutions including hospitals and banks.
Evaluates promotions by assessing what promotions have been profitable and what promotions need to be replaced. Utilize Metro Creative Graphics to identify new monthly promotions to refresh the promotions calendar.
Prepares sales materials by determining requirements and purpose of materials; developing content and graphics; preparing media kits; keeping information current.
Prepares advertising sales reports by collecting, analyzing, and summarizing sales performance. Provides these reports on a weekly basis to DHI senior management.

The Delphos Herald, Paulding Progress, Van Wert Times Bulletin, Putnam Sentinel and Ada Herald are divisions of DHI Media. The company offers a competitive compensation package, medical, dental, 401K, vacation and performance bonuses. DHI Media is an equal opportunity employer.

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