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October 14, 2020
10:00-11:00AM

How Do You Estimate Your Total Audience?

ONMA member-only webinar

How do you estimate your total audience?
Wednesday, October 14, 10 am
Free webinar for staff at ONMA member newspapers

What are the accepted industry standards for calculating your print and online readership?

Knowing your newspaper’s total audience is essential to reach advertisers, but technology changes in recent years have resulted in numerous challenges in how newspapers count their digital and print circulations. It’s not enough to say you get so many impressions, or to give advertisers a number without explaining what it truly means.

The Alliance for Audited Media (AAM) is the expert in authenticating publishers' circulation and audience across platforms. In this webinar three of AAM’s top circulation experts – Kevin Rehberg, AAM’s vice president of client development; Sandi Licking, AAM’s training manager; and Bill Perry, AAM’s director of digital auditing services – will show your paper how to calculate your total audience.

This is a must-attend webinar for every ONMA member paper. What you learn will help you demonstrate to your advertisers why your paper can reach your audience like no other.

While the webinar is free for ONMA members, registration is required.

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2020-10-14 10:00:00 2020-10-14 11:00:00 America/Detroit How Do You Estimate Your Total Audience? How do you estimate your total audience?Wednesday, October 14, 10 amFree webinar for staff at ONMA member newspapers What are the accepted industry standards for calculating your print and online readership? Knowing your newspaper’s total audience is essential to reach advertisers, but technology changes in recent years have resulted in numerous challenges in how newspapers count their digital and print circulations. It’s not enough to say you get so many impressions, or to give advertisers a number without explaining what it truly means. The Alliance for Audited Media (AAM) is the expert in authenticating publishers' circulation and audience across platforms. In this webinar three of AAM’s top circulation experts – Kevin Rehberg, AAM’s vice president of client development; Sandi Licking, AAM’s training manager; and Bill Perry, AAM’s director of digital auditing services – will show your paper how to calculate your total audience. This is a must-attend webinar for every ONMA member paper. What you learn will help you demonstrate to your advertisers why your paper can reach your audience like no other. While the webinar is free for ONMA members, registration is required. ----