When we first heard that social websites like LinkedIn, Facebook, and Twitter were a great tool for professional associations and general business marketing, we were skeptical.
These tools began as "fun" interactive websites for people to keep up with friends and family, upload photos, etc. Now, these sites give you a priceless opportunity to increase your professional network, reach patients and fellow pharmacists, stay up-to-date on pharmacy news and legislation, and enhance the value of your OPA membership.
We know pharmacists are busy people and that it is increasingly difficult for you to stay current on every issue that affects your profession. As members, your dues pay for a number of benefits, one of which is keeping you informed. There are many ways we do this - we talk on the phone, send materials in the mail, communicate via fax, post items to the website, broadcast E-bulletins to your inbox, and talk your ear off when you're in our office. For every method of delivery, there are varying levels of detail. Some of you like every little detail, and some of you like a small overview.
OPA is pleased to announce that we have established an online presence on the three popular networking websites, LinkedIn, Facebook, and Twitter. You can now sign up to be listed as a member, fan, or follower, but more importantly, you have another way to stay connected with OPA.
Each tool brings its own benefits, so for a brief overview of what you can expect from each, CLICK HERE.
To take advantage of these new OPA tools, please click on the following links:
If you have any questions about OPA's social networking, or if you need help getting started, e-mail Antonio Ciaccia at firstname.lastname@example.org.