Subscription boxes were already seen as a peaking craze a year ago, when Marketplace noted that the industry had reached $10 billion in value in 2018. They’d been picking up interest for years before that.
Might this be time for a comeback, perhaps as an association member perk? Subscription value is close enough to membership value that it could be a good idea to give the box model another look. At a time when in-person events are off the table, it could offer a much-needed personal touch.
If you’re intrigued, keep in mind these points on the status of the subscription box in the COVID-19 era:
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