Consumers are feeling the impact of high inflation and this financial pressure on households will influence the 2022 holiday shopping season.
While consumers will continue to spend money on purchasing gifts, it is predicted that shoppers will make purposeful purchasing decisions that live up to their financial goals and personal values.
As businesses embrace the 2022 holiday shopping season, understanding changing customer trends and demands is vital. Here are four holiday shopping trends and how they will affect retailers this season.
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