A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in time instead of forward?
Portuguese graphic designer Rafael Serra has created more than 100 variations of famous logos from companies including Playstation, Nike and Instagram rendered in an ultra-retro style that is reminiscent of the ’80s and ’90s.
“I was a child from the ’80s, I grew up seeing retro things,” said Serra, who was fascinated by objects like VHS tapes, cassette tapes and graphic design on magazine covers from a young age.
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