The ASAE International Association Advisory Council kicked off the first quarter of 2024 with a World Café webinar, titled “Shifting International Growth From Ad Hoc to Strategic." This session featured senior U.S. association executives who work with international markets and explored the factors that trigger associations to shift from an ad hoc to a more intentional approach for international growth.
Many of the executives offered examples of associations that decided to go global and what board conversations and research facilitated the process. The discussion highlighted the many opportunities and challenges that arise when associations think of expansion beyond their U.S. borders.
The panelists—including Jim Piechowski, senior director of global business development at HOCK International, Eryn Carter, executive director of the Association of Legal Administrators, and Jakub Konysz, founder and CEO of Global Navigators—emphasized the importance of understanding the motivations for global expansion, highlighting the necessity of aligning long-term organizational goals with strategic planning to guide the international growth effectively.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.