In a world where membership and revenue were historically inseparable, associations thrived on a model where dues were the primary financial lifeline. This direct correlation between membership fees and operational funding framed the fundamental understanding of value for members, who typically assessed their investment through a straightforward cost-benefit analysis.
Questions such as, “Is the fee nominal, worthless or exorbitant?” often dominated their evaluation, shaping their perception and engagement with the association.
However, today’s landscape compels us to rethink the very essence of membership. We find ourselves at a critical crossroads, challenged by evolving expectations and values of our members. It is time for associations to align with the cost-benefit driven society and redefine membership to transcend mere financial transactions.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.