Over the past few years, concerns about billionaires using media outlets they own to signal boost their own beliefs has become a growing concern. Jeff Bezos owns the The Washington Post. Elon Musk owns X (formerly Twitter)—and might be in the running to buy TikTok, if a Bloomberg report is to be believed.

Donald Trump, of course, owns a majority stake in Truth Social. And Mark Zuckerberg, who owns a controlling stake in Meta, recently announced he is doing away with fact-checking at Facebook, Threads and Instagram. Now, an effort is underway that hopes to wrestle at least some part of the social media world away from the world’s richest people.

An initiative, called Free Our Feeds, is pushing to protect the technology that powers Bluesky, called the AT Protocol, and use it to create an open social media ecosystem. Think of it as social media crypto—a technology that is designed in a way that backers say no one person can control.

Please select this link to read the complete article from Fast Company.