Fáilte Ireland and Tourism Ireland have combined to secure funding support of ‘Ireland’s Business Events Strategy 2030 – For Tourism and Beyond’, approved by Catherine Martin, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport & Media.
The investment will see the organisations actively targeting business and professional events which align to the social, economic and environmental pillars of Irish society, prioritizing sectoral ambition, supporting the Irish cities & regions, co-developing association & destination capacity into the pursuit of event impacts, while adopting core values of "transformation, sustainability and community."
Fáilte Ireland’s Head of Commercial Development Paul Mockler stressed that the impacts of business events continue to support Ireland’s tourism stakeholders (such as hotels), but extend to capacity building across the ecosystems critical to Ireland’s broader growth and societal agendas. And the organization’s chief executive, Paul Kelly, speaking from the CityDNA Autumn Conference, highlighted the circular economy of business events “driving more innovation, more research, more connection, more business opportunity."
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