05/13/2012
Early Bird and Keynote Sessions
Mary Byers, CAE
Tough Talking: Initiating and Managing Tough Conversations
Wednesday, July 25, Early Bird Educational Session -- 4:00 – 5:00 p.m.
Be sure to arrive early to beat the rush hour traffic and take advantage of this bonus educational session. Difficult conversations are a necessary in order to keep moving forward both personally and professionally. Learn the skills necessary to start and maintain uncomfortable discussions in a way that’s non-threatening and leads to better understanding. This session is designed for managers, leaders, and organizational teams who want to increase effectiveness without alienating others.
Mary Byers is a national speaker, author, and consultant who is dedicated to helping people live and work more fully. An award-winning communicator and member of the National Speakers Association, Byers has been speaking professionally since 1988. She currently consults with, and speaks to, a wide variety of associations, corporations, civic groups, women’s groups and social service agencies, specializing in strategic planning and facilitating tough conversations.
A professional writer for 20 years, Byers is the author of The Mother Load: How to Meet Your Own Needs While Caring for Your Family, How to Say No and Live to Tell About It and Extraordinary Women. Her newest release is Race for Relevance: Five Radical Changes for Associations.
Race for Relevance: Five Radical Changes for Associations
Thursday, July 26 -- 8:30 – 9:45 a.m.
This program provides a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Included is how to lead and manage for the future and how to look at your member markets and programs and services. Both seasoned professionals and tomorrow’s leaders will benefit from the thoughtful and practical approaches outlined for leading an association’s revolution. This program is not only focused on the “what,” but more importantly, the “why” and “how.”
Race for Relevance: Five Radical Changes for Association , by Mary Byers, CAE and Harrison Coerver, offers practical information extending beyond the association management field. Marriott International’s VP of Sales provided copies to attendees of the recent Marriott National Sales Meeting.
Jeff De Cagna FRSA FASAE
Principled Innovation LLC
Five Reasons Why Membership is Killing Association Business Models
Friday, July 27 -- 9:45 – 11:45 a.m.
Jeff De Cagna FRSA FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world.
Jeff is an ASAE Fellow (FASAE), and has served the association community throughout his career in a variety of formal and informal roles. In 2010, Jeff retired from the ASAE: The Center for Association Leadership Board of Directors after serving a three-year term, and he is a past chair of ASAE’s Executive Management Section Council. Jeff is a member of American Mensa, BoardSource and the World Future Society, and in 2009, he was elected a Fellow of the Royal Society of Arts (UK). He serves as vice chair of the Board of Directors for RedRover, a national organization that focuses on bringing animals out of crisis and strengthening the bond between people and animals.
Jeff is the founder of Association Chat (#assnchat) on Twitter and executive producer of the Principled Innovation Blog and Podcast, which can be found online at www.principledinnovationblog.com. He also is one of the “Five Independent Thinkers” who wrote the groundbreaking book, We Have Always Done It That Way: 101 Things About Associations We Must Change.
A graduate of The Johns Hopkins University, Jeff earned a master’s degree from Harvard University. Jeff also holds an executive certificate in strategy and innovation from the MIT Sloan School of Management, and he is an alumnus of the prestigious Oxford Scenarios Programme at the University of Oxford Saïd Business School.
Jeff can be reached at jeff@principledinnovation.com.