Amenities such as a venue's physical characteristics and quality of food and beverage are increasingly important to meeting planners, according to a new survey.
The 2025 Meeting Room of the Future Report, produced by IACC, an association of meeting professionals, in partnership with Development Counsellors International, was released last month. The survey is based on responses from more than 200 meeting planners in North America and Europe; approximately a third of the respondents represented associations and nonprofits.
The new report found that 55 percent of planners consider a venue’s physical characteristics a key factor in support of their meeting objectives—a leap from 36 percent in the 2023 version of the survey. The importance of a venue’s food and beverage offerings also spiked, from 30 percent in 2023 to 50 percent in the new survey.
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