Generative AI (Gen AI) is transforming every sector—associations are no exception. From member services and communications to volunteer engagement and continuing education, Gen AI tools are redefining how professional associations operate and serve. Yet with this innovation comes unease. Staff, volunteer leaders, and even members are asking: "Will AI render my contributions obsolete?" or "Will it devalue what makes us human?"
These are not just technological questions—they are strategic leadership challenges. As stewards of professional communities, association executives must lead conversations around Gen AI with clarity, ethics and vision.
At first glance, Gen AI seems to challenge the very strengths associations rely on—creativity, knowledge-sharing, and professional judgment. Tools like ChatGPT can generate articles, answer questions and analyze trends, while others like DALL·E or Synthesia can produce multimedia content in seconds.
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