2024 was a bit of a rollercoaster for every organization in every sector. Associations were not immune. Federal funding seemed tenuous. Stock indices teetered. And the airwaves were thick with urgent calls to action.
The usual election-year uncertainty was dialed up to 11. Yet, associations held strong with their marketing performance.
Results from our annual Mighty GPS marketing survey — a self-assessment that measures effectiveness and confidence in six key areas — were mixed. Some areas saw marginal gains. Some saw marginal dips.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.