09/16/2024

Elevate Your Trade Show ROI with Expert Insights

Elevate Your Trade Show ROI with Expert Insights

Webinar Highlights:

• Industry Trends: Stay up-to-date on the latest developments in trade show marketing.
• Pre-Show Buzz: Learn effective strategies to generate excitement and attract the right attendees.
• Staffing Prep: Ensure your team is equipped to maximize ROI on the day of the show.
• CEIR Reports: As a special bonus, all registered attendees will receive access to these valuable reports, typically reserved exclusively for IAEE Members.

Who Should Attend:

• Trade show exhibitors
• Marketing professionals
• Event planners
• Business owners

Key Takeaways:

• Discover how to make your trade show stand out from the crowd.
• Learn how to measure the success of your trade show participation beyond traditional metrics.
• Gain practical tips for creating a high-performing exhibit staff.

RPA Members should check their email for registration information or contact Roxy West, CAE, RPA Executive Director, at info@RetailPackaging.org for more details.

---

Nicole Bowman, MBA, CEM-AP, is the Vice President of Marketing and Communications for IAEE. With over 20 years of experience in event and marketing management, she is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing, as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.   Nicole has a Master of Business Administration from the University of Texas at Dallas and achieved the CEM-AP designation from IAEE and is active her community as a local Girl Scout Troop leader and PTA board member.