The Rhetoric of Corporate Psychopathy: Neoliberalism, Personhood, and Demonization in The Corporation
Abstract:
In this essay I turn to the world-renowned book and film The Corporation: The Pathological Pursuit of Power and Profit by Joel Bakan in order to conceptualize and critique what I label the rhetoric of corporate psychopathy. Doing so, I advance two interrelated claims: first, that neoliberalism’s rhetorical force is derived primarily from its extension and alteration of liberal notions of possessive individualism into a dispositif of corporate personhood. Second, I claim that Bakan’s argument that corporations are psychopaths—and his larger rhetoric of corporate psychopathy—ultimately reinscribes rather than challenges the disciplinary functions of liberal discourse in interesting ways. Thus, while the rhetoric of corporate psychopathy is an easily digestible line of argument that offers a ready-made case against corporate personhood and rights it is an argument against corporate personhood that those who oppose corporate power ought to reconsider.