Hop on Board for the 2016 Management Institute! It’s Not Too Late to Register

Patricia A. Lilly, WF&FSA

Here is how you can Invest in Your Future!

There’s still time to take advantage of the offerings at this year’s Management Institute, scheduled for August 3-5 at the Embassy Suites Rosemont O’Hare.  You can invest in your future by exploring a variety of topics designed to provide the skills and knowledge you require to enhance your profits, improve your sales and manage your organization such as:

• Join Al Bates to review the results of the largest study of distributor profitability ever conducted; identify the two key pressure points in improving profitability; look at specific operational actions to build on the conclusions of the research; and outline the process that you need to implement to enhance your profits and ensure success.
• Nancye Combs, an HR consultant and WF&FSA favorite, will explore the ten key HR issues impacting your business today. Concerned about the new overtime rules? Find out what you need to know! Get the critical information you need to manage your workforce effectively in today’s regulatory environment.
• Take advantage of Inside Sales 101 with Paul Reilly of Reilly Sales Training when he provides inside salespeople the techniques to proactively serve customers and sell more effectively. When you embrace this message and apply the techniques he will outline, you will proactively serve customers and provide them with a more complete solution. Review customer messaging, proactive service and selling tactics, the importance of team selling and more during this program.
• Join the Road Trip! We’ll take a look at the floral industry through different operations – a wholesaler, event planner, supermarket and importer.  Plus, you will hear directly from Red Kennicott who will provide an overview of the Chicago floral industry and a history of WF&FSA.
• Design a bouquet! Under the tutelage of Tom Bowling, AIFD, we will all get to play with the product we sell - flowers!  The WF&FSA Wine and Design event has become a signature event of the WF&FSA Management Institute – we combine learning with loads of fun!
• And let’s not forget the amazing networking! As Freddy Melero of Choice Farms noted in an earlier blog, “When I attended my first WFFSA Management institute about eight years ago I saw people I consider industry icons or legends have such great relationships with each other and that was something I always wanted to be a part of. I gathered, through talking with them, that a big reason they all had such great relationships with each other was through the magic of networking at WFFSA events.”  Well, here’s your chance to build your relationships in this great industry. 

Get on board!  Register now here.