Resources

Industry News

Planning for Valentine's Day 2025

Written By Danna Avsec, Key Account Manager, Smithers-Oasis

As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in ‎the floral industry. Ensuring your business is well-prepared for Valentine’s Day can lead to a ‎successful and profitable holiday. ‎Read More.

Strengthening Your Business Identity with Value Propositions

Written By Emily Gorg, Director of Marketing, Len Busch Roses

It’s a question for the ages: Who are you? Who are you really? In this context, we’re not talking about ‎you as a person, but “you” as in your organization. What do you stand for? And what do you do better ‎than anybody else in your market? What sets you apart? Having a strong brand identity in what can ‎sometimes be a viciously competitive market can be a game-changer. ‎

Wedding Trends for 2024: A Floral Symphony of Love

Written By Jena Gizerskiy, Rosaprima, Board Member, WFFSA

As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition ‎with innovation, elegance with sustainability, and simplicity with grandeur. ‎Read More.

Know Foam

Written By Alejandro Henao, The Flower Co., Board Member, WFFSA

From enhanced design flexibility to simplified arrangements, florists will discover the true potential ‎that lies within this innovative foam. ‎Read More.