Resources

Industry News

Planning for Valentine's Day 2025

Written By Danna Avsec, Key Account Manager, Smithers-Oasis

As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in ‎the floral industry. Ensuring your business is well-prepared for Valentine’s Day can lead to a ‎successful and profitable holiday. ‎Read More.

Strengthening Your Business Identity with Value Propositions

Written By Emily Gorg, Director of Marketing, Len Busch Roses

It’s a question for the ages: Who are you? Who are you really? In this context, we’re not talking about ‎you as a person, but “you” as in your organization. What do you stand for? And what do you do better ‎than anybody else in your market? What sets you apart? Having a strong brand identity in what can ‎sometimes be a viciously competitive market can be a game-changer. ‎

Wedding Trends for 2024: A Floral Symphony of Love

Written By Jena Gizerskiy, Rosaprima, Board Member, WFFSA

As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition ‎with innovation, elegance with sustainability, and simplicity with grandeur. ‎Read More.

Know Foam

Written By Alejandro Henao, The Flower Co., Board Member, WFFSA

From enhanced design flexibility to simplified arrangements, florists will discover the true potential ‎that lies within this innovative foam. ‎Read More.

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Written By Freddy Melero, Choice Farms, First Vice President, WFFSA

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.

WFFSA Names Kari Stringfellow New Executive Vice President

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.