News

What’s New with WF&FSA?

If you're a WF&FSA member and have great news to share, you can submit them to us at marketing@wffsa.org. WF&FSA is happy to share and add to our website.

Planning for Valentine's Day 2025

As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in ‎the floral industry. Ensuring your business is well-prepared for Valentine’s Day can lead to a ‎successful and profitable holiday. ‎Read More.

Strengthening Your Business Identity with Value Propositions

It’s a question for the ages: Who are you? Who are you really? In this context, we’re not talking about ‎you as a person, but “you” as in your organization. What do you stand for? And what do you do better ‎than anybody else in your market? What sets you apart? Having a strong brand identity in what can ‎sometimes be a viciously competitive market can be a game-changer. ‎

Wedding Trends for 2024: A Floral Symphony of Love

As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition ‎with innovation, elegance with sustainability, and simplicity with grandeur. ‎Read More.

Know Foam

From enhanced design flexibility to simplified arrangements, florists will discover the true potential ‎that lies within this innovative foam. ‎Read More.

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.

WFFSA Names Kari Stringfellow New Executive Vice President

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.

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WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA announced a $10,000 donation to help rebuild the floral industry in Texas through a grant program administered by The AIFD Foundation, working in concert with the Texas State Florists’ Association. You can read more about this donation here.