10/17/2013

YBAA Board Member Lou Sandoval Honored as 'Mover & Shaker'

Lou Sandoval, Co-Owner of Karma Yacht Sales in Chicago, IL and a YBAA board member has been selected as a finalist in Boating Industry Magazine’s ‘Mover & Shaker’ honors.

Lou was honored for his focus on tapping the Hispanic business owner market by partnering with local business networks in Chicago and hosting an event for the U.S. Hispanic Chamber of Commerce. Hispanic media has also picked up on Sandoval’s story, generating positive coverage for him and the company.

Additionally, Karma Yacht Sales has successfully lowered the average buyer age from 58 to 52 over the last decade. That shift was an important part of the company’s strategy, Sandoval said.

The YBAA Board of Directors and membership is honored to have Lou serving in the leadership of the association. Read the full article in Boating Industry Magazine here.