August 17 (8:30AM) - 19 (12:00PM), 2010

Advanced Advertising Strategies for Influencing Car Shoppers

With Howard Polirer of AutoTrader.com

OADA is pleased to welcome Howard Polirer, Director of Industry Relations for AutoTrader.com, to present these series of seminars to our members. Since 2003, Howard has trained more than 8,000 dealers in over 200 major markets across the country on the industry’s best practices to reach automotive consumers. His presentation will cover what’s happening in the industry, today’s automotive consumer, emerging trends, and what’s new with advertising and marketing on the Internet.

Howard was one of OADA’s featured speakers at the 2010 OADA Convention and his presentation was TREMENDOUSLY popular with the dealers in attendance. Do not miss this opportunity to see one of the nation’s leading Internet automotive advertising trainers!

This workshop will provide you with an enlightened understanding of today’s new automotive consumer profile, as well as demonstrate how to use the Internet to impact car shoppers’ decision-making process. From the dealership’s website to online merchandising and social media, you’ll learn how to build consideration for your dealership among today’s conscientious consumers.

After this seminar, attendees should better understand:

• How consumer shopping behavior has recently evolved
• How to align the “online” and “offline” car shopping experience
• How to build value through effective merchandising techniques
• How to improve advertising effectiveness by sourcing dealership traffic
• Emerging online trends including social media, live chat, and mobile

About Howard…

Howard Polirer is Director of Industry Relations for AutoTrader.com, the ultimate automotive marketplace. He joined AutoTrader.com in 2003 as a National Dealer Trainer and has trained more than 8,000 dealers in over 200 major markets on the industry’s best practices to reach automotive consumers. His presentations cover what’s happening in the industry, today’s automotive consumer, emerging trends, and what’s new with advertising and marketing on the Internet.

Howard brings over 30 years of experience in the retail automotive business and has a wide range of dealer expertise – from salesman at a Toyota dealership to General Manager for a VW, Subaru and Chevrolet dealership.

One of the nation’s leading Internet automotive trainers, Howard has spoken and conducted workshops at conventions and conferences for NADA, NIADA, NABD and state and local dealer associations.

Seminar Details

OADA will present this program in three locations around the state:

Tuesday, August 17, 2010

Akron

Hilton Akron Fairlawn

3180 W. Market Street

Akron

Registration 8am, Program 8:30-12:30 pm

Wednesday, August 18, 2010

Toledo

Holiday Inn French Quarter

10630 Fremont Pike

Perrysburg

Registration 8am, Program 8:30-12:30 pm

Thursday, August 19, 2010

Columbus

Embassy Suites Columbus Dublin

5100 Upper Metro Place

Dublin

Registration 8am, Program 8:30-pm

Registration fee for all locations is $48.00 per person (member rate). This represents a 50% savings off of the normal registration fee. Non-member rate is $225.00 per person.

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