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11/26/2014

AT&T Told to Modify Broadband Speed Claims

AT&T has been told by the National Advertising Division (NAD) to modify the way it compares its Internet speeds with those offered by its cable rival Comcast. Among the advertising claims at issue that were challenged by Comcast are claims that AT&T's service provides "up to 45 Mbps," is "reliable" and that it provides the "fastest Internet for the price." In reviewing AT&T's "up to" claims about its 45 Mbps speed tier, NAD said the service provider gave it data that showed an "appreciable" number of customers receive its 45 Mbps under typical-use scenarios.”

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