American Society for the Alexander Technique

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Better, Smarter, Richer

Author/Editor: Jackie B. Peterson

Can a Good Business Book Change Your Life? Why, yes.

My Seven Principles

  1. Focus on a deep narrow niche.
  2. Articulate your unique value proposition.
  3. Fend off mission creep.
  4. Develop a business mindset.
  5. Avoid the time-money squeeze.
  6. Understand your target audience.
  7. Market every day.

Better, Smarter, Richer 
helps you:

  1. Focus your work in your specific field. Deep focus brings clarity – for marketing, pricing and competition. With focus comes expertise, which brings in new business.
  2. Avoid the time/money squeeze — which I define as the time spent on a project returning insufficient money to live on, while also being less than you are worth.
  3. Create a business mindset — respect the value of money personally and professionally. Become diligent about the numbers, because it is close attention to the numbers that will set you free.

- See more at: http://www.bettersmarterricher.com/the-book/#sthash.U9hUou45.dpuf 

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