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03/09/2017
Cord-Cutting on the Rise, TiVo Study Finds
Mirroring other recent findings, the number of consumers who are cutting the cord for traditional pay TV services is on the rise, according to a new quarterly report from TiVo.
Of the 17% of consumers without a pay TV provider, 19.8% of that group said they cut the cord in the past year, up 1.9% on a quarter-to-quarter, and up 2.3% on a year-over-year basis, the company found it its Q4 2016 Video Trends Report, based on a survey of 3,079 adults in the U.S. and Canada.
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“At nearly twenty percent, this is the highest percentage of cord-cutters in a single quarter since TiVo began tracking them in the Q4 2015 survey,” the company noted.
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Price of pay TV services, at 80.1%, was the top reason for cord-cutting, followed by the use of a streaming service such as Netflix, Hulu and Amazon Video (48.3%), while 27.2% said they use an antenna to get basic broadcast TV channels, the survey found.
