Education

RPA Member Spotlights

Save the Date!  
The Power of Branded Packaging: Why This Matters?

September 10th at 2:30 EST

eCommerce brands invest in every touchpoint – the website, the ads, the social presence. The shipping box / packaging is the only brand moment that happens in real life, the first moment of truth, RESEARCH CONDUCTED - Both Qual and quant - how internal branded packaging drives perception, loyalty, immersive un-boxing, social media uptake and willingness to pay more.

The Power of branded Packaging

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After registering, you will receive a confirmation email containing information about joining the meeting.

The AI Imperative

November 2025

The artificial intelligence landscape is shifting from "future concept" to "business necessity." In this forward-looking session, industry experts discuss how AI is fundamentally transforming the way we work, communicate, and compete. This webinar provides a clear roadmap for RPA members to move beyond the hype and begin leveraging AI to drive operational efficiency and creative growth.

Key Takeaways for RPA Members:

  • The Paradigm Shift: Understand why we are entering the "Intelligence Age"—a transition as significant as the Industrial Revolution—and what it means for the future of the retail packaging industry.

  • AI as a Personal Assistant: Discover how tools like ChatGPT, Claude, and Gemini are evolving from simple chatbots into sophisticated personal agents capable of managing complex workflows and high-level problem-solving.

  • Democratizing Design & Tech: Learn how "low-code" and "no-code" AI tools are allowing professionals without technical backgrounds to create websites, automate tasks, and generate high-quality visual content.

  • Operational Efficiency: Explore practical ways to integrate AI into your daily routine, from drafting professional correspondence and summarizing long documents to rapid brainstorming and iterative project management.

  • Future-Proofing Your Business: Gain insights into the "Compound Interest of Knowledge"—why starting with AI today, even in small ways, is critical for staying competitive in a rapidly accelerating market.

Why Watch? The "AI Imperative" isn't about replacing human talent; it’s about augmenting it. This session strips away the technical jargon to show you how these tools can handle the "heavy lifting" of data and routine tasks, freeing you up to focus on strategy, relationships, and innovation.

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Webinar Summary: Maximizing Your Trade Show ROI

September 2024

Are you getting the most out of your time on the exhibit floor? In this high-impact session from September 2024, industry veterans break down the science of trade show success, moving beyond simple lead counts to focus on true Return on Investment (ROI).

Whether you are preparing for the upcoming Showcase at Caesars Palace or other industry events, this recording provides a blueprint for turning your booth into a high-performance sales engine.

Key Takeaways for RPA Members:

  • Pre-Show Strategy: Learn why the work starts months before the doors open, including targeted outreach and setting measurable, high-value objectives.

  • The Art of the "Intimate" Booth: Discover how to leverage RPA’s tabletop format to foster deeper, more meaningful connections that larger shows often miss.

  • Qualified Lead Capture: Techniques for quickly identifying key decision-makers and moving past the "brochure seekers" to engage with real buyers.

  • The Fortune is in the Follow-Up: A step-by-step guide to the post-show window, ensuring your team has a system to convert "booth buzz" into signed contracts.

  • Measuring Success: Simple formulas to calculate your total investment against new business generated, helping you justify and optimize your future show budget.

Why Watch? Trade shows are a significant investment of time and resources. This webinar gives you the tools to stop "hoping" for results and start engineering them. Watch now to ensure your next event is your most profitable one yet.

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Webinar Summary: Navigating Anti-Dumping & Countervailing Duties (AD/CVD)

November 2023

Is your business prepared for the latest regulatory shifts in the paper shopping bag market? In this essential session from November 2023, industry experts provide a deep dive into the ongoing anti-dumping and countervailing duty investigations that are reshaping trade for the retail packaging industry.

Whether you are an importer, distributor, or manufacturer, this recording offers the strategic clarity you need to navigate these complex government proceedings.

Key Takeaways for RPA Members:

  • Critical Deadlines & Duty Liability: Learn the pivotal dates for preliminary decisions and understand how "critical circumstances" could lead to retroactive duty collection as far back as August 2023.

  • Deciphering the Scope: Gain clarity on exactly which products are covered—and which are excluded. The session breaks down specific requirements for dimensions, material weights, and handle types (including the nuances of "woven ribbon" vs. "braided" handles).

  • The Gift Bag Debate: Hear the latest updates on the push to exclude gift bags from the scope of these cases and the certification requirements currently being discussed with the Department of Commerce.

  • Rates & Predictability: Understand the wide variance in potential duty rates—from as low as 2% to over 200%—and why "non-market economies" like China and Vietnam face unique, often higher, calculations.

  • Actionable Strategies for Your Business: The experts outline steps you can take now, including negotiating terms with suppliers, identifying alternative sources, and the potential role of an "importer of record" to protect your interests.

Why Watch? These trade orders can remain in place for 20 years or more. This webinar is designed to help you move beyond the noise and make informed business decisions that safeguard your bottom line during this period of high unpredictability

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