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Planning for Valentine's Day 2025
Written By Danna Avsec, Key Account Manager, Smithers-Oasis
As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in the floral industry. Ensuring your business is well-prepared for Valentine’s Day can lead to a successful and profitable holiday. Read More.
Strengthening Your Business Identity with Value Propositions
Written By Emily Gorg, Director of Marketing, Len Busch Roses
It’s a question for the ages: Who are you? Who are you really? In this context, we’re not talking about you as a person, but “you” as in your organization. What do you stand for? And what do you do better than anybody else in your market? What sets you apart? Having a strong brand identity in what can sometimes be a viciously competitive market can be a game-changer.
Wedding Trends for 2024: A Floral Symphony of Love
Written By Jena Gizerskiy, Rosaprima, Board Member, WFFSA
As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity with grandeur. Read More.
Know Foam
Written By Alejandro Henao, The Flower Co., Board Member, WFFSA
From enhanced design flexibility to simplified arrangements, florists will discover the true potential that lies within this innovative foam. Read More.
Top 5 Reasons to Attend DevX 2024: Elevate Your Business
Written By Freddy Melero, Choice Farms, First Vice President, WFFSA
DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.
WFFSA Names Kari Stringfellow New Executive Vice President
Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.
Mother’s Day 2020 Better Than Expected
By Pam Morrison, WF&FSA Communications Manager
2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.
2017: The New Generation of Consumerism
Jacque Sir Louis, Smithers-Oasis
2017 Pantone Color of the Year
Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee
New Year. New Blog. New Colors
Yvonne Ashton, Co-Chair, Marketing Committee
Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.
