Complete Story
10/23/2014
2015 BIA Advertising Opportunities
Digital and Print Options for Everyone
The BIA offers multiple options for you to market your company to other members and to the public. The recently renovated website offers space on the homepage and main sub-pages, the Monday morning e-newsletter "BIA This Week," and the magazine has 7 issues throughout the year to keep your name in front of your target audience. Below is all of the information about advertising through the BIA. Now is the time to budget for the year.
BIA Website
BIA of Central Ohio members can harness the power of the new BIA website with this brand new advertising opportunity. Your ad will rotate with up to two other ads in your ad space for a total of up to three advertisers. BIA reserves the right to include one BIA ad per ad space. BIA reviews all ads for content and reserves the right to decline ads containing objectionable material.
- Where www.biahomebuilders.com.
- Audience Members and consumers. Approximately 2,000 visitors (1,400 unique visitors) and 7,000 page visits per month. (source: Google Analytics)
- Contract Deadline The 25th of each month for the following month.
- Artwork Deadline The 25th of each month for the following month.
- Artwork 250w x 190h pixels. Full color, high resolution jpg or gif files accepted.
Contact Bernadine Pesika at (614) 891-0575 x112
BIA E-Newsletter
Get your company and message in front of BIA members every week for a month.
- Where Monday BIA e-Newsletter, “BIA This Week”
- Audience 850 members per week with at least a 25% open rate.
- Contract Deadline The 25th of each month for the following month.
- Artwork Deadline Noon on Friday for the following Monday.
- Artwork 600w x 135h pixels. Full color, high resolution jpg or gif files accepted.
Contact Bernadine Pesika at (614) 891-0575 x112
Building Insider
Magazine Makeover
A New Name.
Starting with the first issue of 2015, the BIA’s magazine will now be called Building Insider. The new name reflects the wide variety of building-related professions of our members, as well as the inside look at homebuilding that our magazine provides. With its new all-inclusive name, the magazine will also be getting a new look.
An Extra Issue.
The magazine’s new extra issue will feature a wrap-up the BIA’s two signature events, the Parade of Homes and the Preview Party. We think you will agree, these two important events deserve the extra recognition. There will be limited advertising opportunities in this issue, so make sure you book your ad early.
A Larger Reach.
Building Insider will now be seen by more industry professionals. We are expanding the audience by mailing it to 500 top producing Realtors in the greater Columbus area.
The Official Publication of the BIA of Central Ohio
This bimonthly magazine has a print circulation of more than 1,000 industry leaders and key decision makers, including builders, remodelers, developers and service professionals in the residential building industry.
The online magazine reaches a wide audience of community business leaders and consumers. Past issues are archived on the website, giving you even longer exposure.
Why Advertise in Building Insider?
- Receive maximum exposure for your advertising dollars
- 85% of BIA members read Building Insider
- Expand your marketing reach by advertising!
- Promote your products and services to your target audience
2015 Publication Calendar
Contracts and ads are due by noon on the day listed. Please note: If the dates of the 2015 BIA Parade of Homes change, this publication calendar will be adjusted accordingly and you will be notified in writing.
| Issue | Profile Contract | Ad Contract | Ad Artwork | Distribution |
|---|---|---|---|---|
| Jan/Feb | Oct 10, 2014 | Nov 14, 2014 | Nov 26, 2014 | Jan 1, 2015 |
| Mar/Apr | Dec 9, 2014 | Jan 20, 2015 | Jan 30, 2015 | Mar 1, 2015 |
| May/Jun | Feb 10, 2015 | Mar 23, 2015 | Apr 2, 2015 | May 1, 2015 |
| Jul/Aug | Apr 8, 2015 | May 20, 2015 | Jun 2, 2015 | Jul 1, 2015 |
| Parade Issue | n/a | Jul 6, 2015 | Jul 15, 2015 | Aug 13, 2015 |
| Sept/Oct | Jun 10, 2015 | Jul 22, 2015 | Aug 3, 2015 | Sept 1, 2015 |
| Nov/Dec | Aug 11, 2015 | Sept 22, 2015 | Oct 2, 2015 | Nov 1, 2015 |
Contacts
BIA • 495 Executive Campus Dr, Westerville OH 43082 • (614) 891-0575 • Fax (614) 891-0535
Ad Sales, Profile Sales
- Bernadine Pesika, bernadine@biahomebuilders.com
- Linda Winrod, linda@biahomebuilders.com
Ad Creation, Ad Design Specifications
- Bernadine Pesika, bernadine@biahomebuilders.com
Profile Interviews, Writer
- Carol Rich, clrich10@aol.com
Profile Photos
- John Evans, jeevansphoto@gmail.com
Ad Sizes and Rates
Download the 2015 Building Insider Advertising Profile Information for complete details. Below is a visual of the ad sizes and rates. Scroll down to see actual ads in an actual layout.
The below graphic shows a 2x2, 1x2 and 3x1 ad next to an article.
The below graphic shows a 3x1 and a 3x2 ad next to an article.
The below graphic shows a 1x3 ad with a two column article and a 2x1 and a 2x2 ad with a one column article.
