Details
05/12/2016
Digital Media Manager
WXII-TV and WXII12.com
| Company | WXII-TV, Hearst Television |
| Position | Digital Media Manager |
| Description | WXII-TV and WXII12.com, Hearst’s multiplatform operation in Winston-Salem, NC, is looking for a Digital Media Manager to oversee its growing web, mobile and social platforms. The Digital Media Manager is responsible for overall management and direction for all digital content efforts of our digital platforms. The DMM helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. You will be responsible for working with our digital team, news crews, producers and assignment editors to assign and produce content every day. This is a key leadership position in our newsroom. Candidate must want to work hard and win! Job Responsibilities: • Leads team of talented and experienced digital journalists • Managing online content and operations. This includes selecting and writing material for all of our digital platforms • On-site management of digital editors and of the work of Hearst Television personnel designated to service digital • Develops and guides execution of strategies to meet digital • Creatively develops unique content, event coverage and project ideas for web, mobile and social • Brings consistent sense of urgency, immediacy and real-time strategies to digital news content and project • Works to develop content during breaking news • Takes an active role in daily editorial. The goal is to lay the groundwork for a consistent multi-platform workflow that ensures strong unique content. • Works closely with News Director to refine digital efforts • Participates in news manager and weekly marketing meetings • Serves as primary link between on-air and online news as a key member of the news management team • Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms to provide superior coverage • Works closely with marketing to prioritize the growth of customers on Facebook, UGC and email, and the interaction with them. • Key innovator of digital projects involving news, sales and creative services departments aimed at creating strong revenue-generating content • Works daily with creative services to identify opportunities to leverage marketing tactics that support the digital platforms • Engages in regular and weekly marketing discussions with CSD to push marketing opportunities cross-platform. • Interfaces with corporate Directors of Digital Content and Digital Product, as well as other HTV digital managers on small, medium and large scale news and content initiatives • Directs staff on best practices to optimize content areas of mobile and desktop sites • Identifies videos with viral potential for syndication partners like YouTube, Yahoo, AOL, and MSN • Regularly communicates pertinent metrics concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to daily metric measurement Qualification Requirements: • Must be a self-starter • Must work well under deadline • History of innovation • Proven history of leadership • Track record of results and winning • Demonstrated knowledge of SEO best practices • Superior editorial and ethical instincts Experience Requirements: • Previous digital content management experience preferred Education: • College degree preferred or equivalent work experience To Apply: Please visit careers.hearsttelevision.com to apply. EOE M/F/D/V |
