02/05/2025

Ford CEO Says New Mid-Size Electric Pickup Will Match the Cost of Chinese EVs

Source: Fleet Management Weekly

Chinese EVs are gaining traction worldwide, and Ford isn’t waiting for a battle on the home front to have an answer. Jim Farley, CEO of Ford, vows that the next EV that comes out of Dearborn will be a “game-changing” new mid-size electric pickup truck.

Farley claims that Ford will “match the cost structure of any Chinese manufacturer building in Mexico in the future.”

The new mid-size electric truck is anticipated to compete directly with trucks like the BYD Shark, which is available for pre-orders in global markets. Cost-saving methods include in-house battery assembly and relying on a flexible platform shared across models.

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