Complete Story
02/26/2026
Register Now for the MRCA & ORCA Service Summit
A strong service department is not an afterthought. It is a profit center.
MRCA and ORCA are teaming up for a first-of-its-kind Service Summit focused entirely on building stronger, more profitable service operations.
This is not theory. It is practical, contractor-driven strategy.
What You’ll Get
Tracey Donels – Service First Solutions
Interactive morning workshop + limited one-on-one consultations (10 available).
Chris Paulin – RST Services Group
A brand-new session focused on service safety from an owner/manager perspective.
MRCA Business Management Committee
Introduction of the new Best Practices for Service Guide.
And we close with what MRCA does best: peer-to-peer learning.
Registration
$399 – First company representative
(Includes access to reserve one 20-minute private consultation)
$249 – Additional representatives
*Limited one-on-one time slots available.
Sponsorship Opportunities Available
Summit Partner – $1,500 (Only 4 Available)
• One event registration
• Opportunity to introduce a session
• Premier logo placement in promotions and signage
• Recognition in MR Magazine
• Top billing in event materials
Summit Sponsor – $500
• Logo recognition in promotions
• Event signage recognition
• Listing in attendee directory
If you are serious about improving margins, repeat business, staff development, and safety in your service department, this Summit is for you.
Schedule
7:30 AM - Registration and Breakfast
8:00 AM - Service Seminar | Tracey Donels, Service First Solutions
- Opening and Introduction - Most service departments vs great ones
- Why Service? Repeat Clients, Higher Margins, Production Opportunities, Cash Flow Relief & Stress Relief
- What you need: Be a Chick-Fil-A not a Food Truck; Checklist Items
- Sales: Be a great order taker; Sell more service to existing clients; Find new clients & new opportunities
- Staff Growth: Training; onboarding, employee growth
12:00 PM - Lunch
12:30 - 3:30 PM - 1 on 1 with Service First Solutions
12:30 PM - Service Safety for Owners and Managers | Chris Paulin, RST Services Group
3:00 PM - MRCA Service Best Practices Presentation
3:30 PM - Peer to Peer at The Summit
