About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WITN:

WITN News has been Your Breaking News and Weather Authority for Eastern North Carolina for 65 years. We produce 43.5 hours of news per week and deliver content on a 24/7 basis on our digital platforms. We’re in the rapidly growing Greenville/New Bern/Washington DMA (100), with bureaus in New Bern and Jacksonville. We serve Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrell, and Washington counties. WITN is the dominant station in the market.

Job Summary/Description:  

Eastern Carolina’s #1 news station, WITN News, is seeking a dynamic full-time Digital Content Producer. Do you want to be a leader? We’re looking for someone to help develop our digital team and take us to the next level! This person will produce engaging content for our digital and social platforms.

This person will produce engaging content for our digital and social platforms. The ideal candidate has a knack for news and speaks the social media language. This position is not for someone who wants to sit around and wait for the news to come to them! It is for someone who loves being within driving distance of some of the best beaches our country has to offer! The successful candidate must be driven, creative, and an active content creator. We are looking for a top-notch journalist who can write a news story for the web quickly, in AP Style, and without errors. Candidates must be able to learn and retain knowledge on complex processes, such as sending out breaking news alerts, organizing content on our website and mobile app, setting up a livestream on our website and Facebook page, finding and creating engaging web graphics, and more. The person should also understand how to use monitoring and management tools for social publishing and reporting. This person should also have a passion for TV - with the ability to craft compelling rundowns that emphasize urgency, immediacy, breaking news and weather. An ideal candidate will bring strong creative ideas and build innovative and engaging content in a fast-paced, deadline-driven environment. If you’re a positive, driven news junkie, this job is for you!

Duties/Responsibilities include, but are not limited to:

• Writes AP-style news stories daily for web
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station’s established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on website and on social media
• Has knowledge of and uses effective SEO practices
• Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on Facebook, Twitter, and Instagram
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and in making daily decisions
• Live-streams events
• Plans and builds special site sections and features that highlight coverage, link platforms and encourage user engagement
• Edits video using non-linear software; knowledge of Edius preferred
• Produces television newscasts as assigned

Qualifications/Requirements:

• Strong verbal/written communication skills and knowledge of the AP Style required
• Ability to work well under pressure and well with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years newsroom and digital content-producing experience preferred
• Willingness to work flexible shifts and be on call required

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WITN-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.