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Category:
Sales and Marketing
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Position/Title:
Social Media Content Creator
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Details:
Are you a creative storyteller who thrives on helping local businesses grow through engaging social content? WNCN-CBS 17 is looking for a Social Media Content Creator who can produce dynamic, consistent video content for our local clients — and bring those stories to life across multiple social platforms.
In this role, you’ll collaborate directly with businesses to craft compelling weekly videos, ensuring they maintain a strong, authentic presence online. You’ll also play a key part in expanding CBS 17's digital offering by presenting and closing social media content packages alongside our Account Executives — and as an individual contributor.
If you’re passionate about digital storytelling, relationship building, and helping local businesses thrive, this role is for you.
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Experience:
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Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals
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Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor
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Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences
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Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms
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Amplify select client content through CBS 17's social media channels
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Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution
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Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients
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Meet and exceed revenue targets
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Requirements:
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Proven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts).
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Strong understanding of social media strategy, audience engagement, and digital storytelling.
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Excellent presentation and communication skills with confidence in client meetings and sales environments.
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Ability to collaborate effectively with Account Executives while also succeeding independently.
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Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment.
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Passion for local business marketing, community connection, and creative innovation.
Why CBS 17?
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At CBS 17, you’ll have the opportunity to combine creativity and strategy to make a tangible impact for local businesses. You’ll join a team that values collaboration, innovation, and storytelling — helping brands grow through authentic, effective social media content.
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We're part of Nexstar Media Group, the nation’s largest local media company.
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Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.
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Access to advanced tools, strong leadership, and hands-on sales training.
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Comprehensive full benefits (medical, dental, vision, 401k) & PTO
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