Marketing Strategies Proven to Attract Different Generations of Tenants with Mark Cieri of StorageDefender, Charity Mueller of Store Space, David Richman of Talcott Mountain Self Storage, moderated by Steve Lucas of The Storage Group

Did you know that the most effective ways to market to potential tenants changes from generation to generation? This diverse marketing panel will go through not only how to analyze the makeup of your tenants but will also discuss proven strategies to attract a variety of generations to your self storage facility. You’ll also be introduced to the concept of BAM strategies. Steve Lucas will moderate this expert panel for ways to increase your occupancy rates across all generations.

Don't Let Fear Stand in Your Way of Success with Jim Mooney of Freedom Storage Management and Damon Emerson of StorSuite

In this session, we will learn how to effectively and successfully add value to upselling your ancillary revenue, building product, and getting past the fear of success. Our speakers will share examples of outside the box ideas for increasing rentals and revenue. Using numbers from real experiences of multiple owners, we will show options for increasing protection for your tenants, revenue, and risk aversion for ownership, all while increasing your NOI. This will entail not only protection and insurance, but your ancillary library of products including security, locks, wallet pass, and more. What steps can you try to increase rentals? We'll tackle that, too!

Tradeshow and Reception

Celebrate the opening of the 2024 Northeast in this brand-new exhibit hall with hors d'oeuvres and drinks.

Late Night Happy Hour

Join us for our first-ever social event at The Scorpion Bar to celebrate 10 years of our joint show with drinks and karaoke! Our complimentary drink tickets have been claimed but anyone is welcome to come have fun.

Name That Tune: What Music Can Teach Us About Self Storage Law with Joe Doherty of the national Self Storage Association

Have you ever wondered what Rock-n-Roll Hall of Famers and one hit wonders can teach you about self storage law? In this presentation, we'll learn the intricacies of self storage law with the help of lyrics from the top hits of the 80s to now. Get ready to beat your fellow competitors for the hottest legal publications by being the first to correctly name the song title and artist.

Roundtables

• Construction: Past, Present, and Future with Dick Bettencourt, Kiwi II Construction
• Customer Experience in Self Storage with Anne Ballard and Lou Barnholdt, Universal Storage Group
• How Smart Technology Can Help Automate Your Facility and Increase Profits with Jack Perrins, Janus International
• Importance of Door Level Security and Remote Monitoring with Chris Cordtz, PTI Security
• Increase Your Facility's Online Presence Through Digital Marketing Strategies with Steve Lucas, The Storage Group
• Lien Laws and Other Legal Questions: Discussions by State with Joe Doherty, the Self Storage Association
• Pay What You Owe - And Not a Dollar More: Maximizing Tax Savings on Your Self Storage Facility with Bruce Johnson, Capstan Tax Strategies
• Payment Processing Fees: Knowing the Often-Unseen Costs of Processing Your Storage Transactions with Eddie Molina, U-Haul Self Storage Affiliate Network
• Streamline Your Lien Sale Process with Pete Whittingslow, StorageAuctions.com
• Utilizing Internal Audits & Mystery Shopping to Track Property Performance with Jessica Johnson, SBOA
• What Goes into a Feasibility Study? with Hans Hardisty, SVN Commercial Real Estate Advisors

Tradeshow

Network and mingle with an exhibit hall full of vendors. You can view who's coming on our Exhibitors tab.

Unlocking Efficiency with Remote Management Practices with Anne Ballard of Universal Storage Group, Jennifer Barroqueiro of Storage Asset Management, Steve Lucas of The Storage Group, moderated by Peter Smyth of White Label Storage

Join us for a dynamic panel discussion on leveraging remote management in self storage. Learn from four seasoned managers about integrating cutting-edge technologies, overcoming operational challenges, and adopting best practices from the virtual playbook to maximize your facility's performance and customer experience.