Fall Retreat
General Information
Save the Date for the 2025 Fall Retreat!
September, 24, 2025
Publick House Historic Inn
277 Main St.
Sturbridge, MA 01566
Our sponsorships SOLD OUT at last year's event, so be sure to claim yours once registration opens this summer!
Agenda
| Tuesday, September 24 | |
| 8:30 AM | Attendee Registration & Breakfast |
| 9:00 AM | Welcome & Opening Remarks |
| 9:00 -10:00 AM |
2024 Legal Update: Maintaining the Legality of Your Self Storage Operations with Scott Zucker, Weissmann/Zucker Join self storage attorney Scott Zucker as he reviews the legalities of the following topics:
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| 10:00 - 11:30 AM |
It's Time to Thrive: The Fundamentals for Success with Lou Barnholdt, Universal Storage Group This session will explore key strategies for self storage owners to optimize revenue, enhance operational efficiency, retain customers, and manage costs effectively. By focusing on dynamic pricing, ancillary revenue streams, technology integration, exceptional customer service, and strategic cost management, you can significantly boost profitability and secure long-term success in the competitive self storage industry. Join us as we delve into actionable insights and metrics that matter, helping you thrive and grow your business. |
| 11:30 AM - 1:00 PM | Lunch & Networking |
| 1:00 - 2:00 PM |
2024 Industry Challenges with Timothy Dietz, the Self Storage Association SSA's President and CEO Tim Dietz will discuss what we’ve experienced in self storage this year. The business of self storage has been tested, from political and economic uncertainty to lawsuits and legislation. Learn what we've done to face these challenges, how they will shape the future of our industry, and what we can expect in the coming year. |
| 2:00 PM | Adjourn |
Speakers
Lou Barnholdt
Universal Storage Group
Universal Storage Group is pleased to announce the promotion of Lou Barnholdt to the position of Vice President of Sales and Development. This elevation reflects Barnholdt's exceptional leadership, strategic vision, and outstanding contributions to the company's growth. With a proven track record of driving results and an unwavering commitment to excellence, Barnholdt brings 24 years of experience to this leadership position. In her new role, Lou Barnholdt is poised to lead Universal Storage Group to new heights, building on a legacy of success and innovation.
Beginning her journey as a Store Manager, Lou Barnholdt demonstrated exceptional leadership skills and a commitment to excellence, earning her way to an Area Manager role. She further contributed to the company's success by serving on the Marketing and Training team, showcasing her versatility and strategic mindset. Her ability to navigate various facets of the business led to her recent inclusion on the Leadership Team.
Lou's role encompasses a range of responsibilities aimed at promoting and expanding the company. This includes actively participating in trade shows, sharing expertise at state and national conferences to educate owners and managers, conducting feasibility studies, and providing consulting services. Through these initiatives, Lou is dedicated to contributing to the company's growth and enhancing its presence in the industry.
Lou Barnholdt holds a BFA from Syracuse University, a testament to her commitment to education and continuous growth.
