05/29/2024

Creativity and Innovation

Here are the pillars of the future of membership

In an era when the traditional membership model is less viable, and current and prospective members are looking for customizable options—or are purchasing an association's products and shifting away from membership entirely—associations find themselves looking toward creative and innovative ways to continue to attract members.

Organizational sustainability revolves around meeting the customer where they are and ensuring the association’s offerings meet the needs of the communities they serve.

In February 2024, an international panel from the U.S., the UAE, and Europe gathered around the topic of “membership magnetism” at the 2024 Dubai Association Conference. While each of the panelists had their own suggestions for new ways of thinking about membership, the end result was a true global knowledge exchange around membership best practices that lasted long beyond the panel itself. This article provides some takeaways from the panel that can be applied to new ways of thinking about membership models.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.