07/08/2024

Gen Z Wants Flavorful Drinks

Here’s how Big Beer is trying to attract them

Beer and hot dogs are as patriotic as it gets. But cracking open the cooler at your July 4th barbecue, you could be seeing fewer brews, with alternatives like spiked seltzers, canned cocktail and hard teas stealing their real estate.

And you can blame the youngs for that: The youngest cohort of legal-aged drinkers from Gen Z, which encompass the ages from 21 to 26, are “drinking completely different than any other generation we’ve seen before,” according to NIQ’s Kaleigh Theriault.

"They're relatively new to their drinking and when they are choosing alcohol they are leaning toward those flavor-forward categories," Theriault, an associate director of beverage alcohol thought leadership at the consumer intelligence company, told CNN.

Please select this link to read the complete article from CNN.